What does a great online customer experience look like in 2026? This guide breaks down the full digital journey, with expert tips, real brand examples, and tools.

","seo",{"_1677":1706,"_1683":-5,"_1483":1701},"SEO","authorV2",{"_1677":1709,"_1710":1711,"_1712":1713,"_1714":1671},"ArticleAuthor","name","Mina Son","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,1717],{"_1677":1718,"_1719":1720,"_1734":1736,"_1739":1740},"Metafield","references",{"_1677":1721,"_1722":1723},"MetafieldReferenceConnection","edges",[1724],{"_1677":1725,"_1726":1727},"MetafieldReferenceEdge","node",{"_1677":1728,"_1679":1729,"_1681":1730,"_1731":1732},"Metaobject","gid://shopify/Metaobject/32025149496","brinda-gulati","field",{"_1677":1733,"_1734":1735},"MetaobjectField","value","Brinda Gulati",[1737],{"_1710":1735,"_1738":1730},"slug","key","authors","imageUrl","imageAltText","modifiedAt","modifiedAtRaw","2025-12-18T22:30:42Z","topicHandle","customer-experience","heroArticles",[1750,1788],{"_1677":1678,"_1679":1751,"_1681":1752,"_1683":1753,"_1685":1754,"_1687":1755,"_1697":1760,"_1700":1762,"_1702":1763,"_1704":1764,"_1707":1765,"_1715":1767,"_1741":1756,"_1742":1757,"_1743":1754,"_1744":1786,"_1746":1787},"gid://shopify/Article/558781464632","ecommerce-for-distributors","Ecommerce for Distributors: Overcoming Common Challenges and Maximizing Growth","17 Dec 2025",{"_1677":1689,"_1478":1756,"_1691":1757,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommerce_20for_20distributors_1.png?v=1765999730","A cardboard box with a cursor clicking an \"Add to cart\" button, symbolizing online shopping, set against a soft green background.",1848,782,[1761],"B2B Ecommerce","B2B ecommerce is reshaping distribution. Learn how to modernize operations, select the right platform, and meet rising buyer expectations in 2026.","

B2B ecommerce is reshaping distribution. Learn how to modernize operations, select the right platform, and meet rising buyer expectations in 2026.

",{"_1677":1706,"_1683":-5,"_1483":1762},{"_1677":1709,"_1710":1766,"_1712":1713,"_1714":1671},"Michael Keenan",[-5,1768],{"_1677":1718,"_1719":1769,"_1734":1783,"_1739":1740},{"_1677":1721,"_1722":1770},[1771,1777],{"_1677":1725,"_1726":1772},{"_1677":1728,"_1679":1773,"_1681":1774,"_1731":1775},"gid://shopify/Metaobject/7758118968","chris-payne",{"_1677":1733,"_1734":1776},"Chris Payne",{"_1677":1725,"_1726":1778},{"_1677":1728,"_1679":1779,"_1681":1780,"_1731":1781},"gid://shopify/Metaobject/44629098552","christina-marfice",{"_1677":1733,"_1734":1782},"Christina Marfice",[1784,1785],{"_1710":1776,"_1738":1774},{"_1710":1782,"_1738":1780},"2025-12-17T15:00:00Z","b2b-ecommerce",{"_1677":1678,"_1679":1789,"_1681":1790,"_1683":1791,"_1685":1754,"_1687":1792,"_1697":1797,"_1700":1799,"_1702":1800,"_1704":1801,"_1707":1803,"_1715":1804,"_1741":1793,"_1742":1794,"_1743":1754,"_1744":1823,"_1746":1824},"gid://shopify/Article/558650359864","home-furnishing-ecommerce-sites","9 Furniture Ecommerce Websites (+ Strategies and Market Analysis)",{"_1677":1689,"_1478":1793,"_1691":1794,"_1693":1795,"_1695":1796},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/nuYul2RugizbKT3vdwYD9_a1f46daa-08af-4063-905f-f15b2e2b4346.jpg?v=1766030039","Furniture Ecommerce Website",3840,2160,[1798],"Industry Insights and Trends","With our expert analysis of top furniture ecommerce websites, learn how leading furniture brands drive growth through strategic web design, UX, and CRO.","

With our expert analysis of top furniture ecommerce websites, learn how leading furniture brands drive growth through strategic web design, UX, and CRO.

",{"_1677":1706,"_1683":-5,"_1483":1802},"With our expert analysis of top furniture ecommerce websites, learn how leading furniture brands drive growth through strategic web design, UX, and CRO. ",{"_1677":1709,"_1710":1766,"_1712":1713,"_1714":1671},[-5,1805],{"_1677":1718,"_1719":1806,"_1734":1820,"_1739":1740},{"_1677":1721,"_1722":1807},[1808,1814],{"_1677":1725,"_1726":1809},{"_1677":1728,"_1679":1810,"_1681":1811,"_1731":1812},"gid://shopify/Metaobject/7755857976","karine-bengualid",{"_1677":1733,"_1734":1813},"Karine Bengualid",{"_1677":1725,"_1726":1815},{"_1677":1728,"_1679":1816,"_1681":1817,"_1731":1818},"gid://shopify/Metaobject/44193906744","chris-pitocco",{"_1677":1733,"_1734":1819},"Chris Pitocco",[1821,1822],{"_1710":1813,"_1738":1811},{"_1710":1819,"_1738":1817},"2025-12-17T12:00:00Z","industry-insights-and-trends","latestArticles",[1827,1860,1884,1912],{"_1677":1678,"_1679":1828,"_1681":1829,"_1683":1830,"_1685":1831,"_1687":1832,"_1697":1835,"_1700":1836,"_1702":1837,"_1704":1838,"_1707":1839,"_1715":1840,"_1741":1833,"_1742":1834,"_1743":1831,"_1744":1859,"_1746":1787},"gid://shopify/Article/558649606200","b2b-ecommerce-website-examples","11 B2B Ecommerce Examples and What You Can Learn From Them (2026)","16 Dec 2025",{"_1677":1689,"_1478":1833,"_1691":1834,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b-ecommerce-examples_9034555c-ae7b-4aa1-b6d0-9612790aa409.png?v=1765954328","Two monitors with a glowing house icon transferring between them on a green background.",[1761],"See 11 real B2B ecommerce examples built on Shopify and learn how brands deliver modern, streamlined buying experiences for business customers.","

See 11 real B2B ecommerce examples built on Shopify and learn how brands deliver modern, streamlined buying experiences for business customers.

",{"_1677":1706,"_1683":-5,"_1483":1836},{"_1677":1709,"_1710":1766,"_1712":1713,"_1714":1671},[-5,1841],{"_1677":1718,"_1719":1842,"_1734":1856,"_1739":1740},{"_1677":1721,"_1722":1843},[1844,1850],{"_1677":1725,"_1726":1845},{"_1677":1728,"_1679":1846,"_1681":1847,"_1731":1848},"gid://shopify/Metaobject/7756415032","marijana-kay",{"_1677":1733,"_1734":1849},"Marijana Kay",{"_1677":1725,"_1726":1851},{"_1677":1728,"_1679":1852,"_1681":1853,"_1731":1854},"gid://shopify/Metaobject/7756283960","elise-dopson",{"_1677":1733,"_1734":1855},"Elise Dopson",[1857,1858],{"_1710":1849,"_1738":1847},{"_1710":1855,"_1738":1853},"2025-12-16T20:00:00Z",{"_1677":1678,"_1679":1861,"_1681":1862,"_1683":1863,"_1685":1831,"_1687":1864,"_1697":1867,"_1700":1869,"_1702":1870,"_1704":1871,"_1707":1872,"_1715":1873,"_1741":1865,"_1742":1866,"_1743":1831,"_1744":1882,"_1746":1883},"gid://shopify/Article/568908283960","furniture-inventory-management-software","7 Best Furniture Inventory Management Software for 2026 (Reviewed)",{"_1677":1689,"_1478":1865,"_1691":1866,"_1693":1694,"_1695":1696},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/furniture_inventory_management_software_83584684-99ff-4b4b-ad10-e7efd29ee291.png?v=1765913763","A furniture warehouse with boxes, wrapping, and product all over the place",[1868],"Ecommerce Operations Logistics","We reviewed the 7 best furniture inventory management software for 2026. Compare top options to manage custom orders, track variants, and sync stock across all your locations.","

We reviewed the 7 best furniture inventory management software for 2026. Compare top options to manage custom orders, track variants, and sync stock across all your locations.

",{"_1677":1706,"_1683":-5,"_1483":1869},{"_1677":1709,"_1710":1766,"_1712":1713,"_1714":1671},[-5,1874],{"_1677":1718,"_1719":1875,"_1734":1880,"_1739":1740},{"_1677":1721,"_1722":1876},[1877],{"_1677":1725,"_1726":1878},{"_1677":1728,"_1679":1779,"_1681":1780,"_1731":1879},{"_1677":1733,"_1734":1782},[1881],{"_1710":1782,"_1738":1780},"2025-12-16T19:34:51Z","ecommerce-operations-logistics",{"_1677":1678,"_1679":1885,"_1681":1886,"_1683":1887,"_1685":1831,"_1687":1888,"_1697":1891,"_1700":1893,"_1702":1894,"_1704":1895,"_1707":1896,"_1715":1898,"_1741":1889,"_1742":1890,"_1743":1831,"_1744":1910,"_1746":1911},"gid://shopify/Article/558651408440","ecommerce-subscriptions","How to Create an Ecommerce Subscription: Steps and Best Platforms (2026)",{"_1677":1689,"_1478":1889,"_1691":1890,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommerce_subscription_1e5f64c9-6917-4141-9045-da8c53e9c567.png?v=1765915693","Three pricing tiers displayed: Basic at $29/month, Grow at $79/month (highlighted), and Advanced at $299/month with green CTA buttons",[1892],"Growth strategies","This guide looks at the revenue value of ecommerce subscriptions and how you can turn any product or service into a subscription.","

This guide looks at the revenue value of ecommerce subscriptions and how you can turn any product or service into a subscription.

",{"_1677":1706,"_1683":1887,"_1483":1893},{"_1677":1709,"_1710":1897,"_1712":1713,"_1714":1671},"Volodymyr Pavlivskyi",[-5,1899],{"_1677":1718,"_1719":1900,"_1734":1908,"_1739":1740},{"_1677":1721,"_1722":1901},[1902],{"_1677":1725,"_1726":1903},{"_1677":1728,"_1679":1904,"_1681":1905,"_1731":1906},"gid://shopify/Metaobject/44329828408","alex-lisboa",{"_1677":1733,"_1734":1907},"Alex Lisboa",[1909],{"_1710":1907,"_1738":1905},"2025-12-16T19:21:00Z","tips-and-strategies",{"_1677":1678,"_1679":1913,"_1681":1914,"_1683":1915,"_1685":1831,"_1687":1916,"_1697":1919,"_1700":1921,"_1702":1922,"_1704":1923,"_1707":1924,"_1715":1925,"_1741":1917,"_1742":1918,"_1743":1831,"_1744":1936,"_1746":1937},"gid://shopify/Article/558645805112","workflow-automation-examples","10 Workflow Automation Examples to Streamline Operations (2026)",{"_1677":1689,"_1478":1917,"_1691":1918,"_1693":1795,"_1695":1796},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/5kBCNCiowAyoOPBr1EeUj6_f2bb1300-32b6-4a21-bd20-53f9d072cf2a.jpg?v=1765954722","workflow automation",[1920],"Automation","Workflow automation can efficiently handle a wide range of processes, such as managing inventory, customer support ticketing, and employee onboarding.","

Workflow automation can efficiently handle a wide range of processes, such as managing inventory, customer support ticketing, and employee onboarding.

",{"_1677":1706,"_1683":-5,"_1483":1921},{"_1677":1709,"_1710":1711,"_1712":1713,"_1714":1671},[-5,1926],{"_1677":1718,"_1719":1927,"_1734":1934,"_1739":1740},{"_1677":1721,"_1722":1928},[1929],{"_1677":1725,"_1726":1930},{"_1677":1728,"_1679":1931,"_1681":1932,"_1731":1933},"gid://shopify/Metaobject/7756349496","michael-keenan",{"_1677":1733,"_1734":1766},[1935],{"_1710":1766,"_1738":1932},"2025-12-16T19:16:00Z","automation","category1Articles",[1940,1971,1998],{"_1677":1678,"_1679":1941,"_1681":1942,"_1683":1943,"_1685":1944,"_1687":1945,"_1697":1950,"_1700":1952,"_1702":1953,"_1704":1954,"_1707":1956,"_1715":1958,"_1741":1946,"_1742":1947,"_1743":1944,"_1744":1969,"_1746":1970},"gid://shopify/Article/568871256120","time-to-value","Shopify offers the best time to value in commerce. Here’s how we know.","23 Oct 2025",{"_1677":1689,"_1478":1946,"_1691":1947,"_1693":1948,"_1695":1949},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/TTV_all_stats_a75c7a9e-662a-4f76-a291-ffad714b44a6.png?v=1761237525","Stats showing that Shopify implementations are 20% faster, 3x more predictable on budget, 23% less expensive, and 66% more likely to launch on time.",1473,735,[1951],"Enterprise ecommerce","Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.","

Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.

",{"_1677":1706,"_1683":-5,"_1483":1955},"Independent research proves Shopify implementations are 20% faster, 3x more predictable on budget, and 66% more likely to launch on time than competing platforms.",{"_1677":1709,"_1710":1957,"_1712":1713,"_1714":1671},"Kimball Gardner",[-5,1959],{"_1677":1718,"_1719":1960,"_1734":1967,"_1739":1740},{"_1677":1721,"_1722":1961},[1962],{"_1677":1725,"_1726":1963},{"_1677":1728,"_1679":1964,"_1681":1965,"_1731":1966},"gid://shopify/Metaobject/7755399224","shopify-plus",{"_1677":1733,"_1734":337},[1968],{"_1710":337,"_1738":1965},"2025-10-23T16:00:00Z","enterprise-ecommerce",{"_1677":1678,"_1679":1972,"_1681":1973,"_1683":1974,"_1685":1975,"_1687":1976,"_1697":1980,"_1700":1981,"_1702":1982,"_1704":1983,"_1707":1986,"_1715":1988,"_1741":1977,"_1742":1978,"_1743":1975,"_1744":1997,"_1746":1970},"gid://shopify/Article/568859066424","kendo","How Kendo Brands Leads the Beauty Industry by Taking Bold Risks with Shopify","18 Sept 2025",{"_1677":1689,"_1478":1977,"_1691":1978,"_1693":1758,"_1695":1979},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Blog_Image_2_6c93b1ea-71a7-4161-9d65-2bb00fc15557.png?v=1758906448","Risk Takers: Shopify x Kendo Brands",970,[1951,1798],"By handling the heavy lifting behind the scenes, Shopify lets Kendo focus on what matters: building standout products and experiences for their global community—wherever they shop.","

By handling the heavy lifting behind the scenes, Shopify lets Kendo focus on what matters: building standout products and experiences for their global community—wherever they shop.

",{"_1677":1706,"_1683":1984,"_1483":1985},"How Kendo Brands Leads the Beauty Industry with Shopify","By handling the heavy lifting, Shopify lets Kendo focus on what matters: building standout products for their global community, wherever they shop.",{"_1677":1709,"_1710":1987,"_1712":1713,"_1714":1671},"Kameron Jenkins",[-5,1989],{"_1677":1718,"_1719":1990,"_1734":1995,"_1739":1740},{"_1677":1721,"_1722":1991},[1992],{"_1677":1725,"_1726":1993},{"_1677":1728,"_1679":1964,"_1681":1965,"_1731":1994},{"_1677":1733,"_1734":337},[1996],{"_1710":337,"_1738":1965},"2025-09-18T17:58:42Z",{"_1677":1678,"_1679":1999,"_1681":2000,"_1683":2001,"_1685":2002,"_1687":2003,"_1697":2005,"_1700":2006,"_1702":2007,"_1704":2008,"_1707":2009,"_1715":2011,"_1741":2004,"_1742":-5,"_1743":2002,"_1744":2023,"_1746":1970},"gid://shopify/Article/568803688504","enterprise-exodus","The Enterprise Exodus: 4 Key Reasons Why Brands Are Moving to Shopify","20 Jun 2025",{"_1677":1689,"_1478":2004,"_1691":-5,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/The_Enterprise_Exodus__4_Key_Reasons_Why_Brands_Are_Moving_to_Shopify_eb02b646-feb4-4a25-ac5d-95547f32b94a.jpg?v=1750693186",[1951],"Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.","

Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.

",{"_1677":1706,"_1683":2001,"_1483":2006},{"_1677":1709,"_1710":2010,"_1712":1713,"_1714":1671},"Adam Rogers",[-5,2012],{"_1677":1718,"_1719":2013,"_1734":2021,"_1739":1740},{"_1677":1721,"_1722":2014},[2015],{"_1677":1725,"_1726":2016},{"_1677":1728,"_1679":2017,"_1681":2018,"_1731":2019},"gid://shopify/Metaobject/31082971192","brock-everett",{"_1677":1733,"_1734":2020},"Brock Everett",[2022],{"_1710":2020,"_1738":2018},"2025-06-20T17:32:52Z","category2Articles",[2026,2051,2078,2103],{"_1677":1678,"_1679":2027,"_1681":2028,"_1683":2029,"_1685":2030,"_1687":2031,"_1697":2033,"_1700":1000,"_1702":1000,"_1704":2034,"_1707":2036,"_1715":2038,"_1741":2032,"_1742":-5,"_1743":2030,"_1744":2050,"_1746":1883},"gid://shopify/Article/558821605432","order-management-manhattan-shopify","Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify","21 Apr 2025",{"_1677":1689,"_1478":2032,"_1691":-5,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Manhattan_20Field_20CTO_20Reference_20Architecture_6a32c8d7-4344-4b18-83cf-b7e787c37821.png?v=1745509615",[1868,1951],{"_1677":1706,"_1683":-5,"_1483":2035},"Learn how our Manhattan integration combines the commerce capabilities of Shopify with the order management capabilities provided by Manhattan Active Omni.",{"_1677":1709,"_1710":2037,"_1712":1713,"_1714":1671},"Richard Moy",[-5,2039],{"_1677":1718,"_1719":2040,"_1734":2048,"_1739":1740},{"_1677":1721,"_1722":2041},[2042],{"_1677":1725,"_1726":2043},{"_1677":1728,"_1679":2044,"_1681":2045,"_1731":2046},"gid://shopify/Metaobject/31388696632","nick-horton",{"_1677":1733,"_1734":2047},"Nick Horton",[2049],{"_1710":2047,"_1738":2045},"2025-04-21T14:57:59Z",{"_1677":1678,"_1679":2052,"_1681":2053,"_1683":2054,"_1685":2055,"_1687":2056,"_1697":2059,"_1700":2060,"_1702":2061,"_1704":2062,"_1707":2063,"_1715":2065,"_1741":2057,"_1742":2058,"_1743":2055,"_1744":2077,"_1746":1970},"gid://shopify/Article/558812332088","the-innovation-mindset-exploring-the-new-role-of-retail-ctos-in-digital-transformation","The Innovation Mindset: Exploring the New Role of Retail CTOs in Digital Transformation","13 Mar 2025",{"_1677":1689,"_1478":2057,"_1691":2058,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Innovation_mindset_D_ad0110c2-b7d8-4c5b-a7f3-9bb967fd4055.jpg?v=1743099274","A digital cover of Shopify’s report, The Innovation Mindset: Five Shifts for Modern CTOs, set against a green gradient background.",[1951],"Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future. Ready to stay ahead? Download the report now.","

Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future.

Ready to stay ahead? Download the report now.

",{"_1677":1706,"_1683":-5,"_1483":-5},{"_1677":1709,"_1710":2064,"_1712":1713,"_1714":1671},"Ross Pounds",[-5,2066],{"_1677":1718,"_1719":2067,"_1734":2075,"_1739":1740},{"_1677":1721,"_1722":2068},[2069],{"_1677":1725,"_1726":2070},{"_1677":1728,"_1679":2071,"_1681":2072,"_1731":2073},"gid://shopify/Metaobject/30676844600","peyman-naeini",{"_1677":1733,"_1734":2074},"Peyman Naeini",[2076],{"_1710":2074,"_1738":2072},"2025-03-13T18:14:00Z",{"_1677":1678,"_1679":2079,"_1681":2080,"_1683":2081,"_1685":2082,"_1687":2083,"_1697":2085,"_1700":2086,"_1702":2087,"_1704":2088,"_1707":2089,"_1715":2090,"_1741":2084,"_1742":-5,"_1743":2082,"_1744":2102,"_1746":1970},"gid://shopify/Article/558805745720","graphql-vs-rest","GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce","16 Mar 2025",{"_1677":1689,"_1478":2084,"_1691":-5,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/graphql_20vs_20rest_e3b2568d-6196-47a0-9c4f-468ca6add79d.png?v=1742220712",[1951],"Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.","

Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.

",{"_1677":1706,"_1683":2081,"_1483":2086},{"_1677":1709,"_1710":2010,"_1712":1713,"_1714":1671},[-5,2091],{"_1677":1718,"_1719":2092,"_1734":2100,"_1739":1740},{"_1677":1721,"_1722":2093},[2094],{"_1677":1725,"_1726":2095},{"_1677":1728,"_1679":2096,"_1681":2097,"_1731":2098},"gid://shopify/Metaobject/30284415032","nick-moore",{"_1677":1733,"_1734":2099},"Nick Moore",[2101],{"_1710":2099,"_1738":2097},"2025-03-16T15:18:58Z",{"_1677":1678,"_1679":2104,"_1681":2105,"_1683":2106,"_1685":2107,"_1687":2108,"_1697":2111,"_1700":2114,"_1702":2115,"_1704":2116,"_1707":2117,"_1715":2119,"_1741":2109,"_1742":2110,"_1743":2107,"_1744":2121,"_1746":2122},"gid://shopify/Article/558804336696","unified-commerce-represent-waterdrop","3 Ways Represent and waterdrop® Drive Unified Commerce with Shopify","12 Mar 2025",{"_1677":1689,"_1478":2109,"_1691":2110,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Unified_Commerce_EMEA_Represent_Waterdrop_d5ea66c9-3704-4a80-a6ff-25d5a2194d1f.jpg?v=1741772384","A customer taps a Visa card on a Shopify POS payment terminal at a retail counter, with a tablet screen and product boxes in the background.",[2112,1699,1951,2113],"Case studies","Unified Commerce","Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.","

Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.

",{"_1677":1706,"_1683":-5,"_1483":2114},{"_1677":1709,"_1710":2118,"_1712":1713,"_1714":1671},"Esther Vogelfänger",[-5,2120],{},"2025-03-12T09:39:02Z","case-study","b2bSection",[2125,2150,2172,2195],{"_1677":1678,"_1679":2126,"_1681":2127,"_1683":2128,"_1685":2129,"_1687":2130,"_1697":2135,"_1700":2136,"_1702":2137,"_1704":2138,"_1707":2139,"_1715":2140,"_1741":2131,"_1742":2132,"_1743":2129,"_1744":2149,"_1746":1787},"gid://shopify/Article/568901468216","b2b-distributors","How Modern B2B Distributors Scale in 2026","4 Dec 2025",{"_1677":1689,"_1478":2131,"_1691":2132,"_1693":2133,"_1695":2134},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b-distributors_9c7e1595-5ab8-42b4-b3c6-befe97fd522a.png?v=1765219225","stacks of green boxes on racks on black background",3696,1564,[1761],"Discover how B2B distributors improve customer experience, simplify operations, and drive revenue growth with unified commerce in 2026.","

Discover how B2B distributors improve customer experience, simplify operations, and drive revenue growth with unified commerce in 2026.

",{"_1677":1706,"_1683":-5,"_1483":2136},{"_1677":1709,"_1710":1711,"_1712":1713,"_1714":1671},[-5,2141],{"_1677":1718,"_1719":2142,"_1734":2147,"_1739":1740},{"_1677":1721,"_1722":2143},[2144],{"_1677":1725,"_1726":2145},{"_1677":1728,"_1679":1729,"_1681":1730,"_1731":2146},{"_1677":1733,"_1734":1735},[2148],{"_1710":1735,"_1738":1730},"2025-12-04T19:57:52Z",{"_1677":1678,"_1679":2151,"_1681":2152,"_1683":2153,"_1685":2129,"_1687":2154,"_1697":2157,"_1700":2158,"_1702":2159,"_1704":2160,"_1707":2161,"_1715":2162,"_1741":2155,"_1742":2156,"_1743":2129,"_1744":2171,"_1746":1787},"gid://shopify/Article/568901435448","b2b-ecommerce-replatforming","B2B Ecommerce Replatforming: Your Guide to Choosing a New Platform",{"_1677":1689,"_1478":2155,"_1691":2156,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommerce-replatforming_594b599e-f09e-4a1c-b609-4026520dd194.png?v=1765219212","A double-sided green arrow on black background",[1761],"B2B ecommerce replatforming helps you lower costs and unify channels. Learn how to build a business case and migrate to a modern platform today.","

B2B ecommerce replatforming helps you lower costs and unify channels. Learn how to build a business case and migrate to a modern platform today.

",{"_1677":1706,"_1683":-5,"_1483":2158},{"_1677":1709,"_1710":1711,"_1712":1713,"_1714":1671},[-5,2163],{"_1677":1718,"_1719":2164,"_1734":2169,"_1739":1740},{"_1677":1721,"_1722":2165},[2166],{"_1677":1725,"_1726":2167},{"_1677":1728,"_1679":2096,"_1681":2097,"_1731":2168},{"_1677":1733,"_1734":2099},[2170],{"_1710":2099,"_1738":2097},"2025-12-04T19:52:48Z",{"_1677":1678,"_1679":2173,"_1681":2174,"_1683":2175,"_1685":2176,"_1687":2177,"_1697":2179,"_1700":1000,"_1702":2180,"_1704":2181,"_1707":2184,"_1715":2185,"_1741":2178,"_1742":-5,"_1743":2176,"_1744":2194,"_1746":1787},"gid://shopify/Article/568895799352","b2b-ecommerce-sites","Building Modern B2B Ecommerce Sites That Convert: A Technical Implementation Guide (2026)","9 Dec 2025",{"_1677":1689,"_1478":2178,"_1691":-5,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b-ecommerce-sites.jpg?v=1765307464",[1761],"",{"_1677":1706,"_1683":2182,"_1483":2183},"Building Modern B2B Ecommerce Sites That Convert (2026)","Architect B2B ecommerce sites that convert. A 2026 guide to the technical foundations of self-service success: APIs, security, integrations, and speed.",{"_1677":1709,"_1710":1711,"_1712":1713,"_1714":1671},[-5,2186],{"_1677":1718,"_1719":2187,"_1734":2192,"_1739":1740},{"_1677":1721,"_1722":2188},[2189],{"_1677":1725,"_1726":2190},{"_1677":1728,"_1679":2096,"_1681":2097,"_1731":2191},{"_1677":1733,"_1734":2099},[2193],{"_1710":2099,"_1738":2097},"2025-12-09T19:09:26Z",{"_1677":1678,"_1679":2196,"_1681":2197,"_1683":2198,"_1685":2199,"_1687":2200,"_1697":2203,"_1700":2204,"_1702":2205,"_1704":2206,"_1707":2207,"_1715":2208,"_1741":2201,"_1742":2202,"_1743":2199,"_1744":2220,"_1746":1787},"gid://shopify/Article/568893603896","b2b-ecommerce-experience","How to Build a Modern B2B Ecommerce Experience That Drives Results","19 Nov 2025",{"_1677":1689,"_1478":2201,"_1691":2202,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b-ecom-experience.png?v=1763569504","a multi colored light shining into the distance",[1761],"Deliver exceptional B2B ecommerce experiences with self-service portals, unified commerce, and consumer-grade buying across every channel.","

Deliver exceptional B2B ecommerce experiences with self-service portals, unified commerce, and consumer-grade buying across every channel.

",{"_1677":1706,"_1683":-5,"_1483":2204},{"_1677":1709,"_1710":1711,"_1712":1713,"_1714":1671},[-5,2209],{"_1677":1718,"_1719":2210,"_1734":2218,"_1739":1740},{"_1677":1721,"_1722":2211},[2212],{"_1677":1725,"_1726":2213},{"_1677":1728,"_1679":2214,"_1681":2215,"_1731":2216},"gid://shopify/Metaobject/7757955128","mandie-sellars",{"_1677":1733,"_1734":2217},"Mandie Sellars",[2219],{"_1710":2217,"_1738":2215},"2025-11-19T16:24:57Z","miniCategory2Articles",[2223,2230,2237],{"_1679":1471,"_1683":2224,"_2225":2226,"_1697":2227,"_1746":2229},"Total Cost of Ownership Calculator + Report","path","https://hk189.mmros.shop/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2228],"TCO","tco",{"_1679":2231,"_1683":2232,"_2225":2233,"_1697":2234,"_1746":2236},2,"The Guide to Headless Commerce","https://hk189.mmros.shop/plus/guides/headless-commerce-guide?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2235],"Resources Center","/enterprise/resources-center",{"_1679":1473,"_1683":2238,"_2225":2239,"_1697":2240,"_1746":2236},"The Guide to Optimizing Site Performance","https://hk189.mmros.shop/plus/guides/ultimate-guide-to-site-speed?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2235],"featuredCategory3Articles",[2243,2250,2255,2260],{"_1679":2244,"_1683":2245,"_2225":2246,"_1697":2247,"_1746":2248,"_1741":2249},5,"Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions","https://hk189.mmros.shop/case-studies/everlane",[2112],"/case-studies","https://cdn.shopify.com/b/shopify-brochure2-assets/935476b9e0b07eda79010e4a1f58db1a.jpg",{"_1679":1607,"_1683":2251,"_2225":2252,"_1697":2253,"_1746":2248,"_1741":2254},"Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%","https://hk189.mmros.shop/case-studies/dollar-shave-club",[2112],"https://cdn.shopify.com/b/shopify-brochure2-assets/0f9c7889a3159f57f89a6653801f3c2e.png?originalWidth=2056&originalHeight=1157",{"_1679":1525,"_1683":2256,"_2225":2257,"_1697":2258,"_1746":2248,"_1741":2259},"How 4ocean switched back to Shopify from BigCommerce to focus on their core business","https://hk189.mmros.shop/case-studies/4ocean",[2112],"https://cdn.shopify.com/b/shopify-brochure2-assets/ef980c51e2c9ba4d3e867c018bb1f14a.webp",{"_1679":2261,"_1683":2262,"_2225":2263,"_1697":2264,"_1746":2248,"_1741":2265},8,"How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs","https://hk189.mmros.shop/case-studies/decor-steals",[2112],"https://cdn.shopify.com/b/shopify-brochure2-assets/3c02fc0e7eca2e9ea9f3bbe0d98973f4.png","category3Articles",[2268,2273,2277,2282,2286,2291],{"_1679":2269,"_1683":2270,"_2225":2271,"_1697":2272,"_1746":2248},9,"Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify","https://hk189.mmros.shop/case-studies/lulu-and-georgia",[2112],{"_1679":1548,"_1683":2274,"_2225":2275,"_1697":2276,"_1746":2248},"Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story","https://hk189.mmros.shop/case-studies/lull",[2112],{"_1679":2278,"_1683":2279,"_2225":2280,"_1697":2281,"_1746":2248},11,"Ruggable goes headless and scales to 8 markets with Shopify","https://hk189.mmros.shop/case-studies/ruggable",[2112],{"_1679":1567,"_1683":2283,"_2225":2284,"_1697":2285,"_1746":2248},"From launch to viral success: Our Place’s Shopify growth story","https://hk189.mmros.shop/case-studies/our-place",[2112],{"_1679":2287,"_1683":2288,"_2225":2289,"_1697":2290,"_1746":2248},13,"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","https://hk189.mmros.shop/case-studies/arhaus",[2112],{"_1679":2292,"_1683":2293,"_2225":2294,"_1697":2295,"_1746":2248},14,"Bombas migrated for site stability, and is also saving $108,000 a year in platform costs","https://hk189.mmros.shop/case-studies/bombas",[2112],"mostReadArticles",[2298,2328,2358,2386],{"_1677":1678,"_1679":2299,"_1681":2300,"_1683":2301,"_1685":2302,"_1687":2303,"_1697":2306,"_1700":2307,"_1702":2308,"_1704":2309,"_1707":2310,"_1715":2311,"_1741":2304,"_1742":2305,"_1743":2302,"_1744":2327,"_1746":1824},"gid://shopify/Article/558653341752","ecommerce-fashion-industry","The State of the Ecommerce Fashion Industry: Statistics, Trends, and Strategies to Use in 2025","27 Jan 2025",{"_1677":1689,"_1478":2304,"_1691":2305,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/fashion-ecommerce.jpg?v=1738095976","Collage of fashion items including a shirt, handbag, sweater, jeans, and leather top on a gradient background.",[1798],"The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.","

The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.

",{"_1677":1706,"_1683":-5,"_1483":2307},{"_1677":1709,"_1710":1897,"_1712":1713,"_1714":1671},[-5,2312],{"_1677":1718,"_1719":2313,"_1734":2324,"_1739":1740},{"_1677":1721,"_1722":2314},[2315,2321],{"_1677":1725,"_1726":2316},{"_1677":1728,"_1679":2317,"_1681":2318,"_1731":2319},"gid://shopify/Metaobject/7758151736","leah-levine-kaminsky",{"_1677":1733,"_1734":2320},"Leah Levine Kaminsky",{"_1677":1725,"_1726":2322},{"_1677":1728,"_1679":1931,"_1681":1932,"_1731":2323},{"_1677":1733,"_1734":1766},[2325,2326],{"_1710":2320,"_1738":2318},{"_1710":1766,"_1738":1932},"2025-01-27T06:00:00Z",{"_1677":1678,"_1679":2329,"_1681":2330,"_1683":2331,"_1685":2332,"_1687":2333,"_1697":2336,"_1700":2337,"_1702":2338,"_1704":2339,"_1707":2340,"_1715":2341,"_1741":2334,"_1742":2335,"_1743":2332,"_1744":2357,"_1746":1883},"gid://shopify/Article/558649507896","third-party-logistics-3pl","What Is a 3PL? How To Choose a Provider in 2025","17 Sept 2024",{"_1677":1689,"_1478":2334,"_1691":2335,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Understanding_3PL_f74d39db-51b2-4c09-b32c-adb933739bfd.png?v=1748945012","Isometric view of a 3PL warehouse with trucks parked outside on a blue background.",[1868],"3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.","

3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.

",{"_1677":1706,"_1683":2331,"_1483":2337},{"_1677":1709,"_1710":1897,"_1712":1713,"_1714":1671},[-5,2342],{"_1677":1718,"_1719":2343,"_1734":2354,"_1739":1740},{"_1677":1721,"_1722":2344},[2345,2348],{"_1677":1725,"_1726":2346},{"_1677":1728,"_1679":1852,"_1681":1853,"_1731":2347},{"_1677":1733,"_1734":1855},{"_1677":1725,"_1726":2349},{"_1677":1728,"_1679":2350,"_1681":2351,"_1731":2352},"gid://shopify/Metaobject/7756546104","jessica-lockhart",{"_1677":1733,"_1734":2353},"Jessica Wynne Lockhart",[2355,2356],{"_1710":1855,"_1738":1853},{"_1710":2353,"_1738":2351},"2024-09-17T07:00:00Z",{"_1677":1678,"_1679":2359,"_1681":2360,"_1683":2361,"_1685":2362,"_1687":2363,"_1697":2366,"_1700":1000,"_1702":1000,"_1704":2367,"_1707":2368,"_1715":2369,"_1741":2364,"_1742":2365,"_1743":2362,"_1744":2385,"_1746":1787},"gid://shopify/Article/558648524856","wholesale-ecommerce-websites","Wholesale Ecommerce: How It Works, Types, and Benefits (2025)","28 Aug 2025",{"_1677":1689,"_1478":2364,"_1691":2365,"_1693":1758,"_1695":1759},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/wholesale_ecommerce_websites_1_2ccec31f-3f9f-4c74-9bf6-f087c07e7e52.png?v=1756506486","Three wholesale website interfaces displayed side by side, featuring cosmetics, a corporate report, and a makeup promotion.",[1761],{"_1677":1706,"_1683":-5,"_1483":-5},{"_1677":1709,"_1710":1897,"_1712":1713,"_1714":1671},[-5,2370],{"_1677":1718,"_1719":2371,"_1734":2382,"_1739":1740},{"_1677":1721,"_1722":2372},[2373,2379],{"_1677":1725,"_1726":2374},{"_1677":1728,"_1679":2375,"_1681":2376,"_1731":2377},"gid://shopify/Metaobject/7756316728","aaron-orendorff",{"_1677":1733,"_1734":2378},"Aaron Orendorff",{"_1677":1725,"_1726":2380},{"_1677":1728,"_1679":1931,"_1681":1932,"_1731":2381},{"_1677":1733,"_1734":1766},[2383,2384],{"_1710":2378,"_1738":2376},{"_1710":1766,"_1738":1932},"2025-08-28T18:30:00Z",{"_1677":1678,"_1679":2387,"_1681":2388,"_1683":2389,"_1685":2390,"_1687":2391,"_1697":2394,"_1700":2396,"_1702":2397,"_1704":2398,"_1707":2399,"_1715":2400,"_1741":2392,"_1742":2393,"_1743":2390,"_1744":2409,"_1746":2410},"gid://shopify/Article/558646198328","online-sales-tax-ecommerce","Ecommerce Sales Tax: Everything You Need to Know When Selling Online","15 Feb 2025",{"_1677":1689,"_1478":2392,"_1691":2393,"_1693":1795,"_1695":1796},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_73b228ee-3a95-42ef-bfbf-816184c78bfb.jpg?v=1748945022","ecommerce sales tax",[2395],"Business Management and Leadership","Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.","

Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.

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In the meantime, we recommend getting started with a free Shopify trial.","contact.form.freeTrial.support.heading","Need help getting started?","contact.form.freeTrial.support.subheadHtml","Get more assistance with product articles and videos from our support team.","contact.form.freeTrial.support.link","Browse help center","contact.form.emailVerification.heading","You're almost done","contact.form.emailVerification.subheadHtml","We've sent a quick verification check to {{email}}. Click the link in the email to complete your request.","contact.form.emailVerification.noEmail","Don't see the email?","contact.form.emailVerification.checkSpam","Check your spam folder or ","contact.form.emailVerification.resubmitLink","resubmit","contact.form.emailVerification.updateEmail"," the form to update your email address.","forms.resource.heading","Unlock research you can’t get anywhere else","forms.resource.buttonPrimary.text","Continue","forms.resource.thanks.heading","Your download is ready for you","forms.resource.thanks.body","Jump into your copy right here.","forms.resource.thanks.link.text","Read 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I understand I can unsubscribe at any time. More information can be found in our Privacy Policy.","webinar.thanks.heading","Thank you for registering!","webinar.thanks.subheading","See you on {{date}}! We'll send you a unique link for the event before it begins.","webinar.thanks.subheading_onehourbefore","A link for you to watch the event will be emailed to you shortly.","webinar.thanks.subheading_after","Please check your email for a link to the recorded video.","webinar.thanks.message","Add to your calendar","webinar.homeLink.text","Go to Shopify.com","webinar.protected.subheading","This is a private event.","event.thanks.heading","event.thanks.heading_bookmeeting","Thank you for your request","event.thanks.heading_isFull","Thank you for joining the waitlist","event.thanks.subheading","We will see you soon.","event.thanks.subheading_bookmeeting","We will reach out shortly to confirm your meeting.","event.thanks.subheading_isFull","We will be in touch to confirm your registration status.","event.thanks.message","contact.thanks.heading","contact.thanks.message","A Shopify Plus sales expert will contact you soon.","contact.callUs.heading","Want to chat sooner? Give us a call.","contact.callUs.message","Monday to Friday 9am-6pm ET","contact.callUs.button","1-844-686-1946","resource.thanks.heading","Thank you for your interest in this resource","resource.thanks.download_button_label","Download now","submit.label","Submit","submit.label_submitting","lead.error_heading","lead.error_message_html","lead.name.label","lead.name.error","lead.email.label","lead.email.error","lead.phone.label","lead.phone.error","lead.title.label","lead.title.error","lead.company.label","lead.company.error","lead.website.label","lead.website.error","lead.industries.label","Industry","lead.industries.error","Please select your industry","lead.industries.options.DEFAULT","lead.industries.options.ADULT","Adult","lead.industries.options.ALCOHOL","Alcohol","lead.industries.options.ANIMALS_AND_PET_SUPPLIES","Animals & Pet Supplies","lead.industries.options.APPAREL_AND_ACCESSORIES","Apparel & Accessories","lead.industries.options.ART_AND_PHOTOGRAPHY","Art & Photography","lead.industries.options.AVIATION_AND_AEROSPACE","Aviation & Aerospace","lead.industries.options.BABY_AND_TODDLER","Baby & Toddler","lead.industries.options.BANKING_FINANCE_INSURANCE","Banking, Finance, Insurance","lead.industries.options.CHARITY_NONPROFIT_AND_ORGANIZATIONS","Charity, Non-Profit & Organizations","lead.industries.options.CONSTRUCTION_AND_INDUSTRIAL","Construction & Industrial","lead.industries.options.EDUCATION","Education","lead.industries.options.ELECTRONICS_AND_GADGETS","Electronics & Gadgets","lead.industries.options.ENTERTAINMENT","Entertainment","lead.industries.options.FOOD_AND_BEVERAGE","Food & Beverage (excl. 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speed","sitemap.index.guides.links.commercePlatformEvaluation","The Commerce Platform Evaluation Guide","sitemap.index.reports.heading","Industry reports","sitemap.index.reports.links.fashionAndApparel","sitemap.index.reports.links.futureOfCommerce","The Future of Commerce Trend Report","sitemap.index.reports.links.commerceTrends","Commerce Trends","sitemap.index.social.heading","partials.footerBottom.terms_of_service","partials.footerBottom.privacy_policy","footer.country_select","footer.country_select_heading","new_window_warnings.new_window","Opens in a new window","new_window_warnings.external_site","Opens an external site","new_window_warnings.new_window_external_site","a11y.skip_to_main_content","forms.referral.error_heading","forms.referral.error_message_html","forms.referral.prospectHeading","Your prospect’s information","forms.referral.contactHeading","Your contact information","forms.referral.disclaimer","For more information on how we collect and use personal information, see our Privacy Policy.","forms.referral.fullName.label","Prospect’s name","forms.referral.fullName.error","Please enter the prospect’s name","forms.referral.email.label","Prospect’s email address","forms.referral.email.error","Please enter the prospect’s email address","forms.referral.phone.label","Prospect’s phone number","forms.referral.phone.error","Please enter the prospect’s phone number","forms.referral.company.label","Prospect’s business name","forms.referral.company.error","Please enter the prospect’s business name","forms.referral.website.label","Prospect’s business website","forms.referral.website.error","Please enter the prospect’s business website","forms.referral.country.label","Prospect’s country","forms.referral.country.error","Please select the prospect’s country","forms.referral.country.defaultValue","United States","forms.referral.state.label","Prospect’s region","forms.referral.state.error","Please select the prospect’s region","forms.referral.currentEcommercePlatform.label","Prospect’s current platform","forms.referral.currentEcommercePlatform.error","Please select the prospect’s current ecommerce platform","forms.referral.annualRevenue.label","Prospect’s total annual revenue","forms.referral.annualRevenue.error","Please select the prospect’s annual revenue volume","forms.referral.partnerInvolvement.heading","Would you like to work with the Shopify Plus sales team to close this deal?","forms.referral.partnerInvolvement.optionYes.label","forms.referral.partnerInvolvement.optionYes.value","Partner will tag-team with the Plus Sales Team.","forms.referral.partnerInvolvement.optionNo.label","forms.referral.partnerInvolvement.optionNo.value","Partner will close the deal on their own - no Plus Sales Team involvement.","forms.referral.sellingRegulatedIndustries.heading","Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?","forms.referral.sellingRegulatedIndustries.optionYes.label","forms.referral.sellingRegulatedIndustries.optionYes.value","true","forms.referral.sellingRegulatedIndustries.optionNo.label","forms.referral.sellingRegulatedIndustries.optionNo.value","false","forms.referral.referringPartnerNotes.label","Anything else to add?","forms.referral.referringPartnerNotes.placeholder","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","forms.referral.referrerName.label","Your full name","forms.referral.referrerName.error","forms.referral.referrerEmail.label","Your email address","forms.referral.referrerEmail.error","forms.referral.referrerLocation.label","Your region","forms.referral.referrerLocation.error","Please enter your region or country","forms.referral.partnerName.label","Your business name","forms.referral.partnerName.error","Please enter your agency’s name","forms.referral.partnerRefCode.label","Your partner referral code","forms.referral.partnerRefCode.error","Please enter your partner referral code","forms.referral.submit.label","forms.referral.submit.label_submitting","forms.contact.error_heading","Sorry but we’re having some problems sending your details.","forms.contact.error_message_html","forms.contact.fullName.error","forms.contact.email.error","forms.contact.phone.error","forms.contact.company.error","forms.contact.website.error","forms.contact.country.error","forms.contact.annualRevenue.label","forms.contact.annualRevenue.error","forms.defaultValues.country","forms.partnersDisclaimer","By submitting this form, you agree to Shopify and its partners using your data for the purposes of marketing Shopify's services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations.heading","Get in touch with an expert.","contactCustomizations.message","contactCustomizations.preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","contactCustomizations.infoList.0","Get detailed pricing","contactCustomizations.infoList.1","See how much you could save with Shopify","contactCustomizations.infoList.2","Learn how Shopify adapts to your systems","contactCustomizations.infoList.3","Get help migrating","contactCustomizations.callUs.heading","contactCustomizations.callUs.message","contactCustomizations.callUs.button","contactCustomizations.form.button","contactCustomizations.form.button_submitting","contactCustomizations.chat.heading","Questions? Chat with sales.","contactCustomizations.chat.button","Start live chat","contactCustomizations.quote.text","Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","contactCustomizations.quote.source","Michael Rosania","contactCustomizations.quote.title","Head of D2C Ecommerce, Reckitt-Benckiser","contactCustomizations.thanks.heading","contactCustomizations.thanks.message","contactCustomizations.freeTrial.heading","contactCustomizations.freeTrial.kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","contactCustomizations.freeTrial.kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.","contactCustomizations.freeTrial.subheadHtml","contactCustomizations.freeTrial.subheadHtml_other","contactCustomizations.freeTrial.support.heading","contactCustomizations.freeTrial.support.subheadHtml","contactCustomizations.freeTrial.support.link","contactCustomizations.leadsToPartnersExp.headingGroup.heading","Thank you!
We'll be in touch soon.","contactCustomizations.leadsToPartnersExp.headingGroup.headingLowGMV","contactCustomizations.leadsToPartnersExp.headingGroup.subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","contactCustomizations.leadsToPartnersExp.headingGroup.subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.heading","Explore Shopify while you wait","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingMidGMV","Explore Shopify","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingLowGMV","Try Shopify for free","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subhead","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
You can also try 1 month of Plus for {{plusTrialAmount}}.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadLowGMV","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.headingHtml","Get started with Plus","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml","Ready to go? Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_lowGMV","Ready to go? You can also try 1 month of Plus for {{plusTrialAmount}}. Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_highGMV","Try Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.link.href","contactCustomizations.leadsToPartnersExp.cards.0.link.text","Subscribe to Plus","contactCustomizations.leadsToPartnersExp.cards.0.link.text_plusTrialFlagEnabled","Try 1 month of Plus for {{plusTrialAmount}}","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.headingHtml","Calculate ownership costs","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.subheadHtml","Enter your business details and compare Shopify to your current ownership costs.","contactCustomizations.leadsToPartnersExp.cards.1.link.href","{{site, url(path: '/compare/tco')}}","contactCustomizations.leadsToPartnersExp.cards.1.link.text","Calculate costs","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.headingHtml","Read case studies","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.subheadHtml","Find out why the world's best brands choose Shopify. ","contactCustomizations.leadsToPartnersExp.cards.2.link.href","{{site, url(path: '/case-studies')}}","contactCustomizations.leadsToPartnersExp.cards.2.link.text","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.headingHtml","Explore Help Center","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.subheadHtml","Browse through product articles and videos from our support team.","contactCustomizations.leadsToPartnersExp.cards.3.link.href","{{help, url(path: '/')}}","contactCustomizations.leadsToPartnersExp.cards.3.link.text","Browse Help Center","contactCustomizations.emailVerification.heading","contactCustomizations.emailVerification.subheadHtml","contactCustomizations.emailVerification.noEmail","contactCustomizations.emailVerification.checkSpam","contactCustomizations.emailVerification.resubmitLink","contactCustomizations.emailVerification.updateEmail",{"_4039":4040,"_4044":4045,"_4047":4048,"_4057":4058,"_1825":4067,"_4071":4070,"_4072":4073,"_4075":4076,"_4079":4080,"_4081":4082,"_4087":4088,"_4099":4100,"_4105":4106,"_4113":4114,"_4118":4119},"htmlHead",{"_3073":4041,"_4042":4043},"Blog for Growing & Enterprise Commerce Brands","metaDescription","A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.","hero",{"_1683":4046},"Commerce at Scale: A publication for growing and enterprise brands","authorSection",{"_4049":4050,"_4051":4052,"_4053":4054,"_4055":4056},"byAuthor","by {{authorName}}","byAuthor_withLink","by {{authorName}}","minutesToRead_one","{{minutes}} minute read","minutesToRead_other","{{minutes}} minutes read","conversionCta",{"_4059":4060,"_4061":4062,"_4063":4064},"headingHtml","The platform built for future-proofing","subheadHtml","Talk with our team on bringing Shopify into your tech stack.","buttons",[4065],{"_4066":335,"_2491":377},"text",{"_2445":3084,"_4068":4069},"link",{"_4066":4070},"See all","carouselSeeAllLinkText","mostRead",{"_2445":4074},"Most Read","b2b",{"_2445":1761,"_4068":4077},{"_4066":4070,"_1478":4078},"/enterprise/blog/topics/b2b-ecommerce","recommendedArticlesTitle","Explore By Topic","conversion",{"_4059":4083,"_4061":4084,"_4085":4086},"The latest in commerce","Get top news, trends, and strategies for unlocking new growth.","disclaimerHtml","Unsubscribe anytime. 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Commerce at Scale: A publication for growing and enterprise brands

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack.

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Enterprise ecommerce

The enterprise commerce platform powering 5.5B orders

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