Becoming a consignment store owner can be a smart business move. In 2023, the global secondhand and resale industry was valued at $256 billion, and is projected to soar by another $100 billion by 2028—and that’s just in apparel.
Whether you’re selling vintage fashion, unique furniture, or eclectic home décor, a consignment business offers a low-cost inventory model, where you only pay for items once they sell. This setup attracts a diverse customer base eager for unique, affordable finds in-store.
In fact, secondhand shoppers report spending 4.5 times more at brick-and-mortar stores than online, with 77¢ of every pre-owned apparel dollar spent in-store.
But where do you start? Ahead, you’ll learn how to start a consignment shop from start to finish.
How to start a consignment shop
- Decide on your consignment niche
- Write your consignment store business plan
- Calculate your startup costs
- Choose a legal structure and register your business
- Open a business bank account and get funding
- Find a location and sign a lease
- Source inventory and create consignor agreements
- Design your store layout and customer experience
- Choose a consignment-friendly POS system
- Develop a marketing plan for your launch
- Hire and train your staff
- Launch your consignment store
1. Decide on your consignment niche
This decision shapes every other aspect of your business, from your inventory to your target audience, and even your location. Here are some considerations to determine the best type of consignment store for your vision:
- Passion and expertise. Do you love vintage finds or quirky home décor? Maybe you’re into art and jewelry? Your passion will drive your business, so pick a niche you genuinely care about.
- Market demand. Look at your local market. Are there lots of consignment stores for home furniture? Maybe there’s a gap for high-quality vintage clothing or children’s items. You can also use local business directories and Google Trends to understand the market demand.
- Competition. Visit other consignment stores in your area. Make note of their strengths and weaknesses, product offerings, pricing, and customer service. Use this as a learning opportunity to understand what works and find ways to stand out.
- Target audience. Who are your potential customers? It could be young professionals, collectors, parents, children. Knowing your audience helps with product selection, store atmosphere, and marketing efforts. Consider creating customer personas to visualize your buyers.
- Your resources. Take stock of your available resources: time, money, and skills. Align your consignment shop with your strengths to improve your chances of success. For instance, are you good at staging furniture? Or do you have a knack for identifying valuable vintage pieces?
Top Tip: Sustainable shopping is on the rise. Offering eco-friendly goods can attract customers willing to pay a premium.
2. Write your consignment store business plan
Author Lee Bolman once said, “A vision without a strategy remains an illusion.” That’s why the next step is creating a solid business plan that sets your reseller business up for success. Your business plan should combine all your ideas into a clear strategy for making your consignment store profitable.
Be sure to include:
- Executive summary. Provide a concise overview of your consignment business, including your mission statement, product offerings, and business goals.
- Company overview. Describe your business, including its name, location, legal structure, and brief history. Highlight what sets your consignment store apart.
- Products or services offered. Detail the products or services you’ll offer, such as vintage fashion, furniture, home décor, or children’s items. Highlight any unique selling points or special services.
- Market analysis. Research your target market, competitors, and industry trends. Identify your target audience and explain how your store will meet their needs better than competitors.
- Marketing plan. Outline your strategies for attracting and retaining customers through online and offline tactics, such as social media, local advertising, email marketing, and in-store events. Define your brand positioning and customer loyalty plans.
- Logistics and operations plan. Explain your daily operations, including supply chain management, staffing, inventory control, and store layout. Mention the technology and systems you plan on implementing for efficient management.
- Financial plan. Mention how you plan on becoming a profitable business and include a projected financial timeline of at least five years. For external funding, outline your funding requirements and mention how you plan on repaying the loan.
3. Calculate your startup costs
First, take a good look at your current income and savings. This will help you see how much you can invest in your new business.
Consider how much additional funding you might need. You can look into personal loans, business loans, or credit cards. Also, think about the cost of leasing or buying your store location, including the deposit, monthly rent, and any renovation expenses.
Then, take into account taxes, business licenses, and permits. Don’t forget essentials like fixtures, shelving, display cases, and a point-of-sale (POS) system. Plus, other supplies like pricing tags and hangers.
Estimate the cost of your initial inventory, including upfront payments to consignors or purchasing high-demand items.
Next up are ongoing operational costs. This includes:
- Employee salaries, benefits, and training
- Monthly utilities (electricity, water, internet) and maintenance
- Business insurance for liability, property, and inventory protection
- Marketing costs, including website development, social media, local ads, and events
- Fixed bills like rent, phones, internet, payment processing, merchandise orders, and store supplies
Itemized startup cost breakdown
Chances are, you won’t be building out a brand new store, so that’ll save you upward of $200,000. Renting out a space is cheaper, but you’ll still need to account for:
- Lease cash due at signing. Have the first month’s rent and security deposit (often one to three months) ready to go. The cost of rent depends on your area. There is no national average rent cost to compare to; a shop in LA will cost more to rent than one in Des Moines.
- Garment racks. Buy a few to start. Z-racks cost between $180 and $230 each.
- Hangers (200-pack). Estimated at around $90 per 200 for plastic hangers.
- Price tag gun. $39 will get you the tool to attach price tags to your clothing items.
- POS hardware and software. A card reader can cost as low as $49, with a Shopify POS Pro subscription at $89 per month. If you’re running a small pop-up shop in another shop, or have a dedicated device for sales, you can use Shopify’s Tap to Pay.
- Payment processing. In-person processing fees are generally lower. With Shopify Payments, you’ll pay 2.6% + 10¢ per transaction.
- Ecommerce website. A Shopify online store costs as low as $29 per month, billed annually.
- General liability insurance. Estimates vary, but you can expect to pay around $68 per month for a basic plan.
After budgeting for expenses, focus on your store’s revenue projections. Plan for lower sales initially to ensure you have enough cash flow to cover expenses. Subtract your estimated monthly expenses from your estimated monthly sales to get an approximate monthly cash flow.
Knowing your potential income will help you make smarter decisions for your consignment store, like what inventory to buy, how to market your store, and when to hire staff.
Top tip: Set aside a contingency fund for unexpected expenses like urgent repairs, sudden rent increases, or emergency stock purchases. Aim to save at least three to six months’ worth of operating expenses to handle unforeseen challenges without disrupting store operations.
4. Choose a legal structure and register your business
Your business’s legal structure affects taxes, personal liability, and your ability to raise money. Here are your options:
- Sole proprietorship. Easy to set up, but you’re personally liable for everything.
- Partnership: Shared responsibility and profits with one or more people.
- Limited liability company (LLC). Offers liability protection and flexible management. If you elect for S corporation, you can take an owner salary and dividends separately to optimize your tax profile.
- C corporation. Provides strong liability protection but is more complex and costly to establish.
Consult a legal adviser to pick the best structure for your business. This choice can also impact your funding options, as lenders and investors may have preferences.
5. Open a business bank account and get funding
Once your legal structure is set, open a business bank account. This keeps your personal and business finances separate, making accounting and tax prep easier. You’ll need:
- Your business’s legal name and structure documentation
- Business tax identification. For instance, US store owners need an employer identification number (EIN) or Social Security number (for sole proprietors)
- Personal identification (driver’s license or passport)
Once you have a business bank account, it’s time to fund your business. Some options include:
- Personal savings: Using your savings is a common way to fund a consignment shop. You won’t incur debt or have to pay interest, and keep ownership of your entire business. But funds are limited to the amount of savings you have.
- Credit cards: These provide quick and accessible funding, often used to cover short-term expenses and manage cash flow. Credit cards come with high interest rates that can lead to massive debt if not managed properly.
- Startup loans: These loans are designed for new businesses and can provide the capital you need to launch and grow a consignment shop. They are offered by banks, credit unions, and online lenders, and can provide more funding compared to your savings.
Once you’ve secured the funding you need, you can start looking for a storefront.
6. Find a location and sign a lease
Look for retail locations with high foot traffic. Think bustling streets, shopping centers, or areas near popular attractions and public transport hubs. Visit potential store locations at different times of the day to assess the flow of pedestrian traffic.
Make sure the area’s demographics match your target market. Research the age, income levels, and shopping habits of the local population. For example, if you’re targeting young professionals who love vintage fashion, an urban area with a vibrant nightlife would be perfect.
Next, ensure the space meets your needs for displaying inventory and accommodating customers. Consider:
- Product display. Is there enough room to showcase your items effectively?
- Customer flow. Can customers move around comfortably?
- Back-end operations. Is there adequate storage and space for staff?
Finally, your store should be easy to reach by car, foot, and public transport. Adequate parking is a major plus—customers might skip your store if parking is a hassle. In case street parking is scarce, consider partnering with nearby businesses for shared parking options.
Other things to consider include:
- Lease terms and conditions. Understand the lease details, including duration, renewal options, rent increases, and extra costs like maintenance fees, taxes, and utilities. Negotiate for favorable terms.
- Local zoning and regulations. Ensure your location complies with local zoning laws for retail consignment stores. Check for any restrictions on business types, hours, or signage. Consult a zoning officer or legal adviser to avoid legal issues.
7. Source inventory and create consignor agreements
To stock your consignment store with fabulous finds, try these strategies:
- Consignors. Partner with individuals looking to sell their gently used items. Promote your consignment services through local advertising, social media, and word of mouth. Highlight the benefits of consigning with you, like earning extra income and decluttering their homes.
- Local partnerships. Build relationships with local businesses, like boutiques or furniture stores, that may have excess inventory. These partnerships can provide a steady stream of high-quality items. Collaborate for mutual promotion, driving traffic to both your store and theirs.
- Community events. Attend garage sales, estate sales, flea markets, and conventions (ThriftCon, GotSole) to find unique items for your store. These events are a goldmine of potential inventory—you’ll likely find rare and interesting pieces to entice customers.
- Online platforms. Source inventory from online marketplaces where people sell second-hand goods. Think websites like eBay, Craigslist, and Facebook Marketplace. Set up alerts for specific items to get notified when something relevant is listed.
- Association of Resale Professionals (NARTS). Join NARTS, the professional organization that connects resale buyers with suppliers. Being a member provides valuable networking opportunities, industry insights, and access to a wide range of inventory sources.
Key terms for your consignment agreement
Draft clear consignment agreements outlining conditions and commission structures (anywhere from 20% to 60%). Ensure both parties understand and sign these agreements.
These are the points to include in your agreement:
- Ownership and agency. State that the consignor retains legal ownership of the items until they are sold, and that you are acting as their sales agent.
- Commission and payout schedule. Detail your exact commission split and the payout timing. For example, you can say “payments are issued via ACH on the 15th of the month for all items sold in the prior month.”
- Pricing markdown authority. Explain who sets the price and state your authority to apply markdowns or include items in promotions over time.
- Consignment period and unsold items. Specify the exact length of the consignment term. Plus, state what happens to unsold items at the end of the term—whether the consignor must pick them up, or if they will be donated or become store property.
- Risk, authenticity, and returns. Outline who bears the risk if an item is lost, damaged, or stolen while in your possession. Also explain that you reserve the right to refuse or destroy counterfeit goods and how customer returns or payment chargebacks affect the consignor’s payout.
- Creditor rights (UCC Article 9). Include language acknowledging that consignment is governed by the Uniform Commercial Code (UCC) and that creditors’ claims could potentially attach to consigned goods.
- Local legal compliance. If your city or state regulates consignment stores as secondhand dealers, include any mandatory terms, such as police hold periods or consignor ID-taking requirements.
8. Design your store layout and customer experience
When designing your store, you want to maximize space and deliver a pleasant shopping experience. Take a page from Creative Goods & Co., a family-owned store that balances aesthetics with functionality, creating a welcoming shopping experience.

Here’s what to keep in mind:
Store layout and floor plan
- Plan a store layout that allows easy navigation with wide aisles and accessible popular items. Consider a grid or racetrack layout for specialty stores or a free-flow plan for high-end boutiques.
- Create distinct areas for different product types like clothing, furniture, and home décor to help customers find what they’re looking for.
- Design a flexible floor plan that can be rearranged for seasonal changes or promotions.
Aesthetics
- Reflect your store’s branding with cohesive colors, décor, and fixtures.
- Use ambient, task, and accent lighting to highlight products and create a warm atmosphere.
- Invest in attractive displays and clear signage to showcase products effectively and provide useful information.
Customer experience
- Provide comfortable seating areas and mirrors, especially in clothing sections.
- Design an efficient and pleasant checkout area with space for queuing and an accessible POS system.
- Place small, inexpensive items near the checkout for impulse buys.
Practical considerations
- Plan adequate storage space for inventory, supplies, and consignor items awaiting processing.
- Implement security measures like cameras, alarm systems, and strategic staff placement to protect inventory and ensure customer safety.
9. Choose a consignment-friendly POS system
A POS system can be a game-changer for your consignment store, making daily operations smooth and keeping your customers happy.
With the right POS system, managing sales, inventory, and consignor accounts becomes effortless. It also helps you track what items customers buy, how often they shop, and their preferred payment methods. Using these insights, you can then tailor your inventory, marketing strategies, and promotions to better meet their needs.
For instance, Shopify POS ensures secure payments, syncs seamlessly with online sales, and provides detailed sales reports to help you make informed business decisions.
“Shopify POS makes the customer experience I want to offer customers possible, without burdening me with more admin work,” says Mandalyn Renicker, owner of Offbeat Bikes. “It was easy to migrate, easy to learn, and makes running my business more straightforward than it used to be.”
Learn how Offbeat Bikes improved customer service and saved time by migrating to Shopify POS.
10. Develop a marketing plan for your launch
This step is all about creating a buzz around your consignment store—one that attracts customers and gets the money rolling in.
Here’s how you can do it, both online and in-person:
Online marketing
- Website and SEO. Create a user-friendly website showcasing your products. Optimize it for search engines with relevant keywords, meta tags, and high-quality content so potential customers can easily find you.
- Social media. Start building your presence on platforms like Instagram, Facebook, and Pinterest. Share sneak peeks of your inventory, BTS setups, and countdowns to your grand opening. Use high-quality images and videos to engage your audience.
- Email marketing. Collect email addresses through a sign-up form on your website and social media. Send out teasers and updates about your opening, and build excitement with exclusive previews and special launch offers.
- Online advertising. Run targeted ads on Google and social media to reach your local community. Focus on creating buzz and awareness about your upcoming store. Adjust your strategy based on engagement and feedback.
- Influencer collaborations. Partner with local influencers or bloggers to spread the word about your opening. Their endorsement can build trust before you even open your doors.
In-person marketing
- Local advertising. Promote your store through local newspapers, magazines, and community bulletin boards. Use flyers and posters in high-traffic areas to get the word out. And if you’re up for it, get on the local radio or TV segments.
- Events and workshops. Plan pre-launch events such as pop-up shops, preview parties, or DIY workshops. These events can create excitement and give potential customers a taste of what to expect. Offer special promotions or discounts during these events to encourage early interest.
- Customer loyalty programs. Announce a loyalty program before your launch to entice potential customers. Offer points for signing up early, which can be redeemed for discounts or special offers once you open.
- Street presence. Make your storefront attractive and inviting with eye-catching window displays and clear signage. Use sidewalk signs to build anticipation and inform passersby of your opening date.
- Word of mouth. Encourage early supporters and friends to spread the word about your upcoming store. Offer referral incentives or discounts for those who bring in friends and family. Positive buzz can significantly boost your launch success.
11. Hire and train your staff
With the store launch on the horizon, it’s time to build your dream team.
Start by posting job listings on local job boards, social media, and your website. You’re looking for candidates with retail experience and top-notch communication skills. Conduct thorough interviews to find people who match your store’s culture and values.
Once you’ve hired your team, provide a detailed orientation to familiarize new employees with the store layout, inventory management processes, and safety protocols. Introduce them to your store’s mission and values to foster a sense of belonging and purpose.
We recommend setting up a thorough training program for your team. Cover all the essentials: store policies, excellent customer service standards, and how to use the POS system. Make sure your new hires know your products inside and out so they can help customers with confidence. Incorporate role-playing scenarios to get them ready for real-life interactions.
12. Launch your consignment store
Pick a launch date that gives you plenty of time to plan and promote. Ideally, aim for a weekend or during a local event, when foot traffic is high.
Send out invites and teasers to your email list, and consider placing ads in local newspapers and online forums. Then, start building anticipation on Instagram and Facebook with sneak peeks, special offers, and event announcements.
You can also invite local influencers, bloggers, and media outlets to your launch for more exposure.
Then, for launch day excitement, consider these grand opening ideas to make your event lively and engage the crowd:
- Special discounts. Offer exclusive launch-day discounts or promotions to encourage purchases.
- Event activities. Host engaging activities like live music, raffles, a fashion show, or DIY workshops to create a festive atmosphere.
- Refreshments and décor. Provide light refreshments and decorate your store to create a welcoming, celebratory environment. A photo booth or themed backdrop can also make for memorable customer photos.
Make sure your team is ready for the big day. Brief them on their roles, customer service expectations, and any special promotions. Encourage them to engage with customers and create a warm, welcoming atmosphere.
Tip: After the launch, follow up with attendees via email or social media to thank them for coming. Offer a special discount or promotion for their next visit to keep the momentum going.
Tips for starting specialty consignment shops
Starting a specialty consignment shop can be exciting, but it takes smart planning. Here are some tips to help you get started on the right foot:
Build strong relationships with consignors
Consignors provide your inventory, making them key to your success. Building strong, positive relationships with them ensures a steady flow of high-quality merchandise.
- Consignment agreements. Create clear, fair agreements outlining commission rates, payment schedules, pricing strategies, and policies for unsold items.
- Communication. Keep in regular contact with consignors. Post-launch, keep them updated on sales performance and share feedback on how their items are selling.
- Incentives. Offer incentives, like higher commission rates for high-demand items or bonuses for referrals. This can motivate consignors to provide better quality items and recommend your shop to others.
Set the right prices and profit margins
Getting your pricing right is key to your shop’s profitability. Here’s how to approach it:
- Market research. Do thorough market research to understand the pricing of similar items in your area. Visit other consignment shops, research online, and consider local economic conditions.
- Condition and brand. Price items based on their condition, brand, and demand. High-quality, well-known brands can command higher prices, while lesser-known or more worn items should be priced lower.
- Profit margins. Calculate your profit margins to ensure they cover your operating costs and provide a sustainable income. Take into account the consignment split and any additional costs, such as cleaning or minor repairs.
Handle the legal and financial stuff
Before opening your doors, get familiar with the legal and financial aspects of running a business. You’ll need the right licenses and permits, an understanding of local regulations, and compliance with tax requirements.
Don’t forget to protect your business and inventory with insurance. We recommend consulting a financial adviser to create a solid budget and financial plan.
Pros and cons of the consignment business model
Pros: Consignment is a trendy business with low risk, and high revenue potential
Consignment shops have many benefits; perhaps the most important is that you don’t pay for inventory upfront.
The title remains with the consignor until the item is actually sold. It’s a cash-light way to start a business, as you have significantly more free cash than when starting a standard retail business.
Other benefits of running a consignment store include:
- You’re riding a big customer trend. Consignment isn’t really a niche market anymore. ThredUp’s 2025 Resale Report projects the global market will hit $367 billion by 2029, with the US resale market alone expected to reach $74 billion. With consignment sales, you’re getting into a high-growth category with predictable demand.
- Gen Z loves thrifting. A 2024 survey from Savers Value Village found that more than 40% of Gen Z are active thrifters. Younger shoppers are opting to spend their dollars at consignment shops over traditional department and specialty stores. This gives you a motivated customer base to attract.
- Consignment is attractive for sustainability shoppers. Younger generations aren’t just shopping consignment for the price. In 2024, 24% of global consumers bought secondhand items to help the environment. You can easily build a brand story around sustainability that connects with potential customers.
- Technology is making resale easier. You don’t just have to rely on foot traffic in highly walkable areas to sell. 2025 data shows 86% of retail executives see social commerce as a key tool for promoting resale. Plus, 59% of younger shoppers say AI-driven personalization is making it just as easy to find used items as new ones
Cons: Payouts and quality control are challenging aspects
Even though you save on cash upfront, you’ve given yourself a new hat to wear — payouts coordinator.
On any given day, you might be reconciling sales, returns, and discounts for a hundred consignors, all on a fixed payment schedule. If you don’t enjoy administrative work, this will be a heavy lift.
Plus, you’ll face constant pressure on your commission rates. Signers know what their items are worth and will compare your rates to those of the big players. With luxury platforms offering payouts of up to 90% on hot items, and stores like Crossroads advertising up to 70% payouts in cash, you’ll have to justify your split.
Consignment also comes with a few other drawbacks to consider:
- You’re 100% responsible for quality and authenticity. This is a big risk if you’re selling luxury items. The RealReal, for example, employs more than 100 authenticators to prevent fraud. Accepting one high-quality fake can hurt your reputation and cost you thousands.
- Demand is high, but the market is saturated. What sells well? Apparel. A Savers Value Village report shows Gen Z thrifts mostly for clothing. This is great for fashion, but it means any off-category inventory you accept, like homewares or electronics, may turn much slower.
- You manage markdowns and consignors’ expectations. You are in charge of pricing, which means you’re also responsible for markdowns. Implement consignment terms that give you the right to discount items that aren’t selling. It’ll require you to communicate with consignors beforehand so they aren’t surprised by a smaller than expected payout.
Become the successful consignment shop owner you can be
With thoughtful planning, attention to detail, and a passion for your niche, you can successfully launch and grow your consignment shop. Use a reliable POS system to keep things running smoothly, build solid relationships with consignors, and offer top-notch customer service. Your dedication will pave the way for a thriving consignment business.
How to start a consignment shop FAQ
How much does it cost to start a consignment shop?
You can get all the basics, like racks, hangers, a tag gun, and a card reader, for around $1,500 to $2,500. Your biggest cost by far will be the rent and security deposit for your storefront. After that, just plan for monthly costs like your POS software, which usually runs around $89 per month plus transaction fees.
What is a typical consignment percentage split?
Most shops give the consignor 40% to 60% of the final sale price. Keep in mind, this can go higher for high-end luxury goods, as big online platforms will pay up to 75% to attract those premium items, so that’s what consignors often expect.
What are the most profitable consignment items?
You’ll make the most profit on items that sell for a high price and are always in demand.
Think fine jewelry, luxury watches like Rolex, iconic handbags from brands like Hermès or Louis Vuitton, and hype sneakers. These items sell faster and make you more money per sale than everyday basics.
What makes a consignment shop successful?
A successful consignment business really comes down to knowing your local customers and stocking items they actually want, priced to sell quickly. A great in-store vibe is also key, since shoppers spend more in person than online.






