Sea Bags, a vertically integrated manufacturer and retailer of recycled sailcloth bags and accessories, faced limitations with its previous commerce stack — primarily Clover POS and a Salesforce Commerce Cloud website. The systems were fragmented, leading to operational inefficiencies, inconsistent customer data, and limited visibility across channels. The company turned to Shopify to unify its retail and ecommerce operations under one modern platform that could scale with the business and simplify its omnichannel experience.
Since moving to Shopify, Sea Bags has achieved:
- 20% reduction in annual platform fees, translating to $70,000 in savings
- 1,200 customer email addresses captured on average per week at POS checkout
- 47% opt-in rate to email marketing list at POS checkout
- Improved customer visibility with unified data across retail and online channels, supporting more effective marketing and retention efforts
The Challenge: Siloed data stalls growth and drives up costs
Sea Bags faced growing pains as they expanded to nearly 50 retail locations. Their previous setup—Clover POS for retail and Salesforce Commerce Cloud for ecommerce—kept data in separate silos. This fragmentation created operational friction and a disjointed customer experience. Inventory management lacked real-time visibility, and training staff across different platforms was inefficient. Marketing efforts stalled because customer data was inconsistent and unreliable.
These challenges slowed decision-making, drove up costs, and limited their ability to scale. Sea Bags needed a unified commerce solution to streamline operations, improve agility, and deliver a consistent experience across channels. The move to Shopify was a strategic choice to maximize profitability and position the brand for sustainable growth.
The Solution: Shopify unifies operations across 36 stores and online
Sea Bags partnered with Bevy Commerce and Shopify to replace their fragmented retail and ecommerce systems with a single unified platform. The project began with a detailed review, mapping existing Clover POS, Salesforce Commerce Cloud, and NetSuite ERP processes to Shopify’s capabilities. The team then migrated product catalogs, customer records, and order history into Shopify.
Shopify POS rolled out across nearly 36 stores, using iPad terminals, barcode scanners, and receipt printers to create a consistent in-store experience. Store hardware and staff training were completed over six weeks, finishing before the summer retail season.
A key advantage of Shopify POS is its ability to capture customer email addresses directly at checkout. When a customer pays by card, the system recognizes returning shoppers and prompts new ones for email opt-in—automatically adding email addresses to Sea Bags’ database without manual entry. This seamless process makes it easy for staff to grow the marketing list in real time, even with first-time shoppers, and ensures every email is linked to a unified customer profile.
Shopify’s native tools and apps now handle promotions, returns, and localized inventory. NetSuite Connector integrates with NetSuite ERP, enabling real-time inventory sync, order flow, and financial reporting. Klaviyo powers marketing automation, all driven by a single source of customer data.
The Results: Sustainable savings and growth
Since moving to Shopify, Sea Bags has improved operational efficiency, reduced costs, and delivered a better customer experience across all channels. Platform fees dropped by over $70,000 in the first year, and the team can now remarket to a large segment of their customer base that was previously out of reach.
Shopify POS’s seamless email capture at checkout has driven significant growth in Sea Bags’ marketing database, with an average of 1,200 new customer emails collected each week in-store and a 47% opt-in rate. This steady influx of high-quality contacts has powered more effective campaigns and stronger customer retention.
Shopify’s unified platform removed data silos and provided real-time insights, enabling faster, better-informed decisions. By moving to Shopify, Sea Bags transformed disconnected systems into a single, scalable platform—unlocking new growth, deeper customer relationships, and a path to sustainable profitability.
Shopify has transformed our retail strategy and made true omnichannel DTC possible. We can now track and understand our customers across both retail and online - something we couldn’t do before. It’s streamlined our operations, cut costs, and given us the insights we needed all along. It’s one of the best decisions we’ve made for the future of this business.