Shipping times are incredibly influential on buyers. 67% of US consumers expect same-, next- or two-day shipping.
This puts a lot of pressure on merchants to offer short shipping windows, which is really tough when you're also managing suppliers, marketing campaigns, and customer support in between trips to the post office.
That challenge is what drove us to build Shopify Fulfillment Network. It connects you with trusted 3PL partners who take care of storing, packing, and shipping to save you time that can be better spent growing your business. And it makes it easier and more affordable to offer 2-day delivery, so you can meet those growing buyer expectations, build brand affinity, and keep customers coming back.
Wondering how Shopify Fulfillment Network can help you get orders into your customers' hands quickly and keep them coming back?
Let's take a look at the journey of an order as it gets delivered.
Step 1: Your customer completes an order
Cha-ching! Congrats! You made another sale. They just couldn't resist that 2-day delivery!
If this happens five, 10, or a few dozen times per day, you may want to seek out a helping hand in the form of a third-party logistics provider. Shopify Fulfillment Network connects you with trusted 3PL partners like Flexport, ShipBob, and ShipMonk—all integrated into your Shopify admin. The alternative tends to be a home full of inventory, boxes, shipping supplies, and the wagon you use to take loads of packages to and from your car.
When you connect with a fulfillment partner through Shopify Fulfillment Network, you ship your merchandise to their strategically-located warehouses. This is called an inbound transfer or inbound shipment. Your 3PL partner will guide you step-by-step.
Once your inbound shipment is received, your inventory is distributed and balanced across your partner's network of warehouses. They optimize your SKU placement so goods are closer to your buyers, which saves on shipping time and costs. And as orders come through, inventory is continuously relocated to better manage your entire supply chain and help you exceed customer expectations.
Of course, you're kept in the loop the entire way. From inventory needs to daily sales, everything you need to know is synced right into Shopify.
With your goods inbounded and distributed across the network, your fulfillment partner goes to work.
Your latest sale triggers a fulfillment order notification at the warehouse closest to your customer and sets the rest of the process in motion.
Step 2: The picking process begins
Once the order notification is received, your 3PL partner will immediately evaluate the order to make sure it can be fulfilled. This means that the address is correct, there's enough inventory in stock, and fulfillment isn't paused for any reason. It's at this point that the best shipping options are automatically determined, but we'll cover that in more detail below.
The order information is then sent to the warehouse floor, where fulfillment specialists use advanced picking systems to locate and gather your inventory quickly. Many 3PL partners use robotics and AI-powered systems to pick inventory 2-3 times faster than the industry standard.
These streamlined picking processes allow fulfillment partners to hit those high-converting 2-day delivery windows.
Step 3: The warehouse packs the order
At the packing station, a fulfillment specialist packs your order nice and snug into the smallest possible box, bag, or envelope. Then it's time to label it for shipping.
Shipping rates are complicated. They depend on package sizes, weights, carriers, location, and more. This is unsurprisingly one of the hardest parts of self-shipping, especially if you want to offer customers free shipping and are trying to bake those rates into your prices.
What you might not know is that carriers will often give preferable, discounted rates to high-volume shippers like established 3PL partners.
With that in mind, as soon as the order comes in, your fulfillment partner's software identifies the cheapest rates on 2-day delivery, saving you (and your customers) money.
Once the order is packed, the shipping label is printed and applied.
This entire packing process takes only a few minutes.
Step 4: The carrier picks up the order and delivers it to your customer
Many 3PL partners offer 2-day delivery, and also same-day fulfillment. That means that if your order comes in before 2p.m. in the warehouse's local timezone, it will get handed off to a carrier by the end of that same day. This is achieved through fast picking and packing, but also through strong partnerships with shipping carriers.
In addition to offering preferred shipping rates, these carriers pickup orders from fulfillment warehouses each and every day. And established 3PL partners don't just rely on a single carrier; they work with a number of shipping partners to ensure they can always deliver at high speeds and affordable rates, including:
- USPS
- DHL
- UPS
- Canada Post
"When we were unexpectedly featured on Prime Time National TV on Cyber Monday our sales spiked to more than 16x our average and both Shopify and Shopify Fulfillment Network handled the surge in traffic and orders perfectly. We heard from many happy customers 2-days later that they'd already received their order!" - Jimmy MacDonald, CFA, Co-Founder, Authenticity50
Also worth noting: you can ship internationally through many fulfillment partners, but not always on the same 2-day delivery timeline.
Offer 2-day today
So there you have it! Within two days from the time they clicked "buy," your buyer will hear their doorbell ring. Sitting on the front step, an inviting package — and a testament to how much you're crushing it with your ecommerce business.
Ready to offer your customers 2-day delivery with a little help from a trusted fulfillment partner?
Read more
- How To Source Products To Sell Online
- The Apparel Company’s Guide to Choosing a Fulfillment Partner
- 7 Best Ecommerce Fulfillment Services (+ How to Choose One)
- Product Ideas: 17 Places To Find Profitable Products
- 24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store
- How Free Shipping Can Increase Your Conversion and Average Order Value
- Facebook Custom Audiences 101- A Starter Guide for Ecommerce Businesses
- Shopify Flow for Businesses With Advanced Plans Is Here
- Black Friday Cyber Monday 2021- Data on $6.3 Billion in Sales
- Entrepreneurship for Everyone- Martha Stewart Shares Her Blueprint for Success





